HP Business Partner APP

UX/UI Design
Project Overview
Dedicated promotions, incentives, hot offers, special pricing, HP takes it one step further to help you earn more.
Introduction
The Business Partner, the objective of the program is to help partners grow their sales and profitability, reward their performance and initiative and create a more efficient, integrated and flexible processes.
Be a part of the best team in the market!
Problem
HP is a global technology company working with numerous products and not all products are for sale in all countries. Each country sells its specific products, so today there is the HP Business Portal, a portal for HP partners to find information on the products for sale in their respective countries with all the information related to their points program.
What they have before?
Before we start design and create any kind of strategy, I did a lot of research inside the existing portal, how it works on mobile phones, and what the most accessed areas were, in addition to conducting a survey with current portal users.
First Steps
My first step was to discover which metrics we had and how it was being used. Because it was a complex system to be able to send and receive information about the existing products for each type of country it was inevitable to have several types of users, (salesmen, assistants, shop owners, etc) and obviously each of them used the portal in a different way.

To check and prove my hypothesis, the first thing I did was list all my doubts and suppositions in a panel using Miro, and to validate it I installed Hotjar and Google Analytics in the current product to cross all the information.
After performing this analysis I had a clearer view of the most used features. Soon after that I started the definition of the personas, I did a quantitative survey interviewing 6 users with completely different profiles.

Based on the interviews we designed 3 different personas that covered all the necessary characteristics that we find in the users, as an illustration follows one of these personas:
First Steps (2)
We map the user's journey home, identifying their pain points, motivations and obviously frustrations.Besides a heuristic analysis to find new points that could improve the user experience.
Solution
The main challenge of this project was that we are creating something for a B2B sales, where customers are much more accustomed to calling directly to their agents and buying directly over the phone, a strategy already used for many years. So the UX part was one of the most important, using AB tests and User interviews to really know what they really needed on this application to avoid the same error on the portal and at the end no one use.

To check and prove my hypothesis, the first thing I did was list all my doubts and suppositions in a panel using Miro, and to validate it I installed Hotjar and Google Analytics in the current product to cross all the information.
Simplified Useflow
Because it is an application with more than one functionality, we define some as main, they are:

- Product Finder;
- Call me back Rewards / Product List;
- Certificates and Status of your Program;
- Promotions.
The APP and the features
As explained earlier the application contains 4 main features, 2 of which will actually increase the number of sales.

The Product Finder: a feature designed to help customers choose exactly what they need, they can select for example how many pages they print per month, or what processor they are looking for and only the products that fit the profile that they are looking for will appear.

Call me back: a feature so the customer can make an almost immediate contact with an HP representative. After you have used the Product Finder and found a product you are interested in, you request a direct call from your phone and within a few minutes you will receive a call from an agent.By clicking on "Call me Back" the phone number you have on your account are connected directly to the HP sales call system, you enter a queue and receive the call, and the agent already knows exactly which product you are interested in.
Final Product
The final product had many changes along the way, but it was only the consequence of a very well done user research. The design was totally user centered and based on the data allowed us to create new features, reorganize the main elements, and improve the salespeople's desire to increase the number of monthly sales.
Outcomes
Being very sincere it is difficult to quantify how much I learned in this project, working day by day with a sales team and understanding their challenges to be able to create a digital product that solves their problems. But I'm happy to see the impact of this on the numbers of the company.

28%    increase in the overall performance of the team that conducted the test.

42% decrease in the number of phone calls, so the salesperson had more time to focus on new and bigger customers.

70% user satisfaction!