With over a decade of experience in UX and Product Design, I’ve led end-to-end digital projects across startups, scale-ups, and large enterprise environments. My background spans B2B and B2C products, from mobile apps to complex web platforms, always with a focus on solving real user problems through design that’s strategic, research-informed, and execution-ready.
Along the way, I’ve worked with global teams at companies like Smallpdf and Hyatt, helping bring clarity to product decisions and impact to user experiences. In parallel with my full-time roles, I also take on freelance and consulting work—supporting product teams that need senior design expertise, a fresh perspective, or help shaping and shipping better digital experiences.
Mentorship and teaching have always been part of my journey.
I’ve supported designers at different stages—from juniors building their first portfolios to seniors navigating career shifts.
Through 1:1 mentorship, talks, and university programs across different countries, I help connect design theory to real-world practice. It’s how I stay connected to the community and contribute to shaping the next generation of designers.
About me
Currently, I’m a Senior Product Designer at Hyatt, where I focus on shaping digital hospitality experiences across global platforms.
I collaborate with cross-functional teams to bridge regional needs with global product strategy—ensuring that what we build resonates locally while aligning with our broader vision. As the only designer in the EAME region, I work closely with stakeholders across design, product, and engineering to lead end-to-end initiatives—from early research and opportunity framing to design execution and rollout.
It’s a role that requires a balance of systems thinking, hands-on design, and the ability to translate complexity into clear, elegant solutions.
Selected Experience
Stack
Software & services I use in my workflow.