/

About

With over a decade of experience in UX and Product Design, I’ve led end-to-end digital projects across startups, scale-ups, and large enterprise environments. My background spans B2B and B2C products, from mobile apps to complex web platforms, always with a focus on solving real user problems through design that’s strategic, research-informed, and execution-ready.

Along the way, I’ve worked with global teams at companies like Smallpdf and Hyatt, helping bring clarity to product decisions and impact to user experiences. In parallel with my full-time roles, I also take on freelance and consulting work—supporting product teams that need senior design expertise, a fresh perspective, or help shaping and shipping better digital experiences.

Mentorship and teaching have always been part of my journey.

I’ve supported designers at different stages—from juniors building their first portfolios to seniors navigating career shifts.

Through 1:1 mentorship, talks, and university programs across different countries, I help connect design theory to real-world practice. It’s how I stay connected to the community and contribute to shaping the next generation of designers.

Youtube Channel 🇧🇷

Watch my journey in UX and beyond

I share videos in Portuguese about UX design, freelancing, and building an international career — straight from real-world experience. If that sounds like your vibe, come take a look!

Youtube Channel 🇧🇷

Watch my journey in UX and beyond

I share videos in Portuguese about UX design, freelancing, and building an international career — straight from real-world experience. If that sounds like your vibe, come take a look!

Youtube Channel 🇧🇷

Watch my journey in UX and beyond

I share videos in Portuguese about UX design, freelancing, and building an international career — straight from real-world experience. If that sounds like your vibe, come take a look!

About me

Currently, I’m a Senior Product Designer at Hyatt, where I focus on shaping digital hospitality experiences across global platforms.

I collaborate with cross-functional teams to bridge regional needs with global product strategy—ensuring that what we build resonates locally while aligning with our broader vision. As the only designer in the EAME region, I work closely with stakeholders across design, product, and engineering to lead end-to-end initiatives—from early research and opportunity framing to design execution and rollout.

It’s a role that requires a balance of systems thinking, hands-on design, and the ability to translate complexity into clear, elegant solutions.

Selected Experience

Senior Product Designer

Hyatt Hotels Corporation

As the only designer in the EAME region, I serve as the bridge between regional stakeholders and the core design team in Chicago. I lead end-to-end product design—from research to execution—ensuring platforms are both globally aligned and locally relevant. My responsibilities include user research, platform localization, and cross-functional collaboration across product, engineering, and operations.

Senior Product Designer

Hyatt Hotels Corporation

As the only designer in the EAME region, I serve as the bridge between regional stakeholders and the core design team in Chicago. I lead end-to-end product design—from research to execution—ensuring platforms are both globally aligned and locally relevant. My responsibilities include user research, platform localization, and cross-functional collaboration across product, engineering, and operations.

Senior Product Designer

Hyatt Hotels Corporation

As the only designer in the EAME region, I serve as the bridge between regional stakeholders and the core design team in Chicago. I lead end-to-end product design—from research to execution—ensuring platforms are both globally aligned and locally relevant. My responsibilities include user research, platform localization, and cross-functional collaboration across product, engineering, and operations.

Staff UX Designer

Smallpdf

At Smallpdf, I led UX for the mobile app, used by over 40 million users each month. I owned the end-to-end design process—from user interviews to prototyping, testing, and delivery. I worked closely with cross-functional teams to define growth strategies that improved activation and retention. Through iterative design and A/B testing, we increased mobile engagement by over 20% and streamlined core user flows to reduce friction across key features.

Staff UX Designer

Smallpdf

At Smallpdf, I led UX for the mobile app, used by over 40 million users each month. I owned the end-to-end design process—from user interviews to prototyping, testing, and delivery. I worked closely with cross-functional teams to define growth strategies that improved activation and retention. Through iterative design and A/B testing, we increased mobile engagement by over 20% and streamlined core user flows to reduce friction across key features.

Staff UX Designer

Smallpdf

At Smallpdf, I led UX for the mobile app, used by over 40 million users each month. I owned the end-to-end design process—from user interviews to prototyping, testing, and delivery. I worked closely with cross-functional teams to define growth strategies that improved activation and retention. Through iterative design and A/B testing, we increased mobile engagement by over 20% and streamlined core user flows to reduce friction across key features.

Senior Product Designer

Zuricn Insurance

Leading new projects, making and checking all the users' journeys within several projects to find possible failures and solutions.

- Unifying all communication in Zurich by creating a Design System;
- Working on strategic projects;
- Implementation and research of new technologies and tools;
- The idealization of new innovation and technology project

Senior Product Designer

Zuricn Insurance

Leading new projects, making and checking all the users' journeys within several projects to find possible failures and solutions.

- Unifying all communication in Zurich by creating a Design System;
- Working on strategic projects;
- Implementation and research of new technologies and tools;
- The idealization of new innovation and technology project

Senior Product Designer

Zuricn Insurance

Leading new projects, making and checking all the users' journeys within several projects to find possible failures and solutions.

- Unifying all communication in Zurich by creating a Design System;
- Working on strategic projects;
- Implementation and research of new technologies and tools;
- The idealization of new innovation and technology project

Senior Product Designer

Relive

As a Senior Product Designer at Relive, I led the design of the company's mobile app for the communities feature, which has over 14 million users. My responsibilities included:
- Conducting user research and interviews;
- Leading the design process through continuous discovery;
- From concept to launch, creating wireframes, prototypes, and high-fidelity mockups.

Utilizing user feedback and data to continuously iterate and improve the app. I also collaborated with cross-functional teams to ensure the app met both user and business needs. With 7+ years of experience in product design, and a focus on mobile app design, I am a skilled and passionate designer with a proven track record of success.

Senior Product Designer

Relive

As a Senior Product Designer at Relive, I led the design of the company's mobile app for the communities feature, which has over 14 million users. My responsibilities included:
- Conducting user research and interviews;
- Leading the design process through continuous discovery;
- From concept to launch, creating wireframes, prototypes, and high-fidelity mockups.

Utilizing user feedback and data to continuously iterate and improve the app. I also collaborated with cross-functional teams to ensure the app met both user and business needs. With 7+ years of experience in product design, and a focus on mobile app design, I am a skilled and passionate designer with a proven track record of success.

Senior Product Designer

Relive

As a Senior Product Designer at Relive, I led the design of the company's mobile app for the communities feature, which has over 14 million users. My responsibilities included:
- Conducting user research and interviews;
- Leading the design process through continuous discovery;
- From concept to launch, creating wireframes, prototypes, and high-fidelity mockups.

Utilizing user feedback and data to continuously iterate and improve the app. I also collaborated with cross-functional teams to ensure the app met both user and business needs. With 7+ years of experience in product design, and a focus on mobile app design, I am a skilled and passionate designer with a proven track record of success.