About
Strategy, systems, and a decade of shipping.
I’m Álvaro. São Paulo raised me, Barcelona trained me, Zürich sharpened me. For ten years I have turned complex, regulated, multi-market problems into products people love to use, and into numbers businesses love to report. Spanish and Brazilian citizen, unrestricted work authorization in Switzerland.
01 Experience
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Growth Lead, EAME
Hyatt now
Leading an external agency team and a network of collaborators across web, campaigns, and design systems, owning stakeholder alignment across markets. $14M in incremental revenue, member acquisition up 7%.
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Staff UX Designer
Smallpdf
Led UX strategy and redesign across web and mobile for a SaaS platform with 40M+ monthly users, embedding generative and evaluative research into discovery, prioritization, and OKRs.
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Senior Product Designer
Relive
Designed the Communities feature for a product with 14M+ users, owning the work from discovery to launch.
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UX Lead
Ubeeqo (Europcar)
Enhanced the mobility app experience, leading a team of five on B2B solutions.
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Senior Product Designer
Zurich Insurance
Built the design system, drove strategic projects, and researched emerging technologies.
02 Talks & teaching
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Speaker
Friends of Figma, Barcelona
Personal branding and building an international design career.
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Speaker
UX Zurich
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Speaker
Layers, Friends of Figma Portugal
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Professor
LIDEM, Barcelona
Teaching the next generation of product designers.
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Lecturer
Impacta Tecnologia
Postgraduate UX lecturer, plus mentoring at Springboard and CareerFoundry.
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Mentor
ADPList
Top 1% mentor profile, helping designers navigate global careers.
03 Education & certifications
- AI Coding for Designers
- AI Design Bootcamp
- Postgraduate in UX Writing
- Facilitation & Workshop Design
- Front End Web Developer Nanodegree
- Master’s in App & Interface Design
- Bachelor’s in Graphic Design
- Product Strategy for Designers
04 Approach
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a.
Strategic before visual
Every screen starts with the business problem, design that moves metrics, not just pixels.
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b.
Systems over screens
Design systems and patterns that scale from startup speed to corporate reach.
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c.
Research-informed, execution-ready
Evidence in, working product out. Concepts are only as good as what ships.
05 Languages
- Português, native
- English, fluent
- Castellano, fluent
- Català
- Deutsch, B1 und stolz drauf
06 Toolbox
- Figma
- FigJam
- Claude
- Claude Code
- Cursor
- Midjourney
- Framer
- Notion
- Miro
- Mobbin
- Illustrator
- Vercel
- GitHub
- Supabase
- PostHog
- Hotjar
- Google Analytics
- Adobe Analytics
- Microsoft Clarity
- Tella
07 Beyond work
Notion Ambassador in Zürich, Webflow’s first official ambassador,
educator, and content creator. I share Portuguese-language
videos on YouTube (47K+ subscribers, 1M+ views) about UX design,
freelancing, and building an international career, and I organized
Config Warm-Up, a designer running event at Figma’s Config in San
Francisco. The same discipline shows up outside work:
10 marathons, 2 Ironman finishes
,
and an unapologetic specialty coffee habit.
I do not do shortcuts, in training or in design.
Hiring, or just want to talk design?
Say hi →