Product Design, Zürich CH
Grüezi, UX strategy that ships, from 0-1 to corporate scale.
Ten years of UX across B2B and B2C, from regulated insurance portals to consumer apps used by 40 million people. My throughline: design that moves business numbers, shipped with startup speed and corporate polish. Currently Growth Lead for Hyatt’s EAME region, from Zürich.
01 Selected work
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Accessibility, culture, and bookings at scale
Hyatt’s restaurant sites ignored culture and accessibility. I rebuilt the system for both, and bookings more than tripled.
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Communities that keep people coming back
24M+ adventurers, one question: what makes them come back? I designed Communities to answer it, discovery to launch.
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Complex B2B workflows, made mobile-simple
Business users were drowning in steps. I led five designers to make booking a shared car as simple as ordering coffee.
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From confusion to clarity in insurance
Every gap in the portal became a phone call. I redesigned it end to end: calls down 65%, satisfaction up 22%.
02 On stage
I speak at design events across Europe, Friends of Figma Barcelona, UX Zurich, and Layers (FOF Portugal), and teach the next generation of designers at LIDEM Barcelona. Talks about personal branding, creativity in the corporate world, and international design careers.
03 Shipping solo
After hours, I become my own client: designing, building, and shipping iOS apps end to end, with AI in the loop and analytics keeping me honest. Nothing sharpens design judgment like living with every trade-off you ship.
04 Currently
Growth Lead for Hyatt’s EAME region: running an external agency
team and a network of collaborators, aligning stakeholders from
brand to engineering. $14M in incremental revenue and member
acquisition up 7%, so far. AI-first by conviction, certified in
AI design and AI
coding, with Claude in my daily workflow. And the
discipline behind it all: 10 marathons, 2
Ironmans
,
one detail at a time.
