Communities that keep people coming back.

Relive helps 24+ million people turn outdoor adventures into 3D videos. But after a ride, nobody opens an app to look at strangers. They want the group that was on the trail with them. I turned that instinct into the Communities feature, owning it from first interview to shipped product, in a team that releases weekly and measures everything.

Relive Communities feature screens over an outdoor hiking scene

Role: Senior Product Designer
Scope: Discovery to launch, end to end
Team: PMs, engineers, and data scientists
Year: 2022

01 Impact

24M+App users

14M+Users reached

↑Rise in community visits

The redesigned community post format produced a notable rise in community visits after launch, tracked through Relive's data-monitoring and experimentation process.

02 Context

Relive runs lean: weekly releases, heavy experimentation, decisions grounded in data. The company was shifting its community strategy away from creator-led broadcasting toward organic, locally focused groups. My job was to design what that would actually look like in the product.

03 What I did

Ran user interviews to understand what "community" means to outdoor athletes, then facilitated a design jam: problem framing, success and failure scenarios, concept models, competitor benchmarking, and two rounds of sketching.
Turned research into wireframes, tested them with selected users, and shipped fast to heavy users first, using an email campaign to recruit early adopters.
Partnered daily with engineers, product managers, and data scientists, and contributed beyond the feature: design strategy, hiring, and team growth.

04 One decision, unpacked

The community post was the make-or-break pattern. Benchmarking showed that readers identify with the group, "Hiking in San Francisco", not with a stranger's face. So the redesign combined user and community avatars, de-emphasizing the individual, and restyled the route as a location tag with its own visual grammar.

Annotated before and after of the community post redesign, combining user and group avatars — Before and after: de-emphasizing the stranger, elevating the group

Four screens of the shipped Communities feature: feed, posts, and community pages — Communities in production: feed, groups, and member posts

05 Key insight

For Relive users, community is not about sharing content. It is about going outdoors together: exploring new routes, meeting up, and sharing real adventures. Routes, not posts, were the center of gravity, and that insight reshaped the entire feature.

The bigger lesson: speed to feedback beats perfection. Shipping early to real users taught us more about motivation than any deliverable could. That is what I bring to a team: fuzzy human behavior in, shipped and measured product out.

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